October 10, 2012
Mendoza opens in a genuine gallery, representing top artists. The highlight of the local and national art will be available to the Mendoza and visitors, in one place equipped under strict conservation and according to universal canons of art.
A new space designed under a differentiating concept, designed to promote the art and its creators opens in Mendoza. In Building The Plaza Business (Montevideo 230, April 8th floor office, Town) Art Gallery Daniel Rueda seeks to develop a professional field to display various works and authors, which together represent an "Art" truly distinctive.
After seven years of sustained work in the promotion and dissemination of visual arts in national and international circuits, Daniel Rueda intended through this project, occupy a unique place to encourage the development and screening of a new market-still-forming - which looks in Mendoza, Mendoza to insert the art market and the national culture. Pursues both the international promotion of young artists, as well as consolidated authors in Mendoza and Argentine art. The gallery also seeks to accommodate special events (exclusive wine tasting, presentation and product launches) and provide support to organizations that promote social awareness.
Daniel Rueda Art Gallery has been carefully studied and designed from architectural and lighting advice. It has a neutral environment of 110 m², which does not compete with the works to be exhibited and developed under strict conservation measures in response to the universal canons of art.
It will feature an innovative consulting service that includes advice on the purchase of works of art, management appraisals and certificates of authenticity. So too intellectual, historical research and documentation, including the state of conservation and education of the next steps regarding possible restorations and museological framed.
"I intend, in this gallery, build a territory that gives Mendoza and visitors the opportunity to be part of a dream of pleasure and enjoyment. This is my desire that this place is a reflection of art in Mendoza for the world, and also a reception area and exhibition of new talent arising permanently "says Daniel Rueda.
The new space will house various artistic fields and within different techniques, all linked by a common thread, which is the dedicated and distinguished quality of the creators involved.
"My relationship with art I feel a destination. I consider my university education lawyer, by the piano faculty and participation in youth programs of Rotary International helped in my training manager. Personally I put the emphasis on the artist's professionalism, given by various factors such as trade, the quantity and quality of production. And especially in your career as an artist. I think the artist must interact with the environment and with the circuits, which are many and varied, and the market is one of them. No artists working with amateurs, I need that painting is her life, who has exhibited in galleries and art spaces serious possessing favorable press, with good reviews in media interest, "says Marchand.
The gallery will work to link the current concept of "cultural industry", combining artistic creation, production and development of goods and services.
"Do not forget that you can buy original works by leading artists, with low budget and remember that art is cheap if you know how to buy at the time, in addition to their investment safe. The Mendocino buying art seeks a work with future market and sometimes for purely decorative purposes. But either option, something to keep in mind is that always guarantees not only the good quality of the works, but its authenticity and the "fair value". Frequenting museums, galleries, art spaces and artists' workshops is essential to train a critical eye, taste and learn form this training market. Today, those who buy a work of art are increasingly demanding and knowledgeable. It also has a better chance of approaching art, creating an excellent workout. I recommend tenacity to find the desired works, daring to buy and a must, that is to trust own taste. "
February 6, 2011
Experts agree that Mendoza has great artists but little demand. Those most buy works in the province are tourists attracted by the wineries. Lack of galleries violates a business worth about $ 100 million annually nationwide.
The Argentine art is sold with individual efforts of artists, gallery owners and dealers. The result is that the market moves in the country about $ 25 million annually but Mendoza S-despite the high level of its plastics and sculptors keeps only 1% of the cake, podium shared with the province San Juan.
For his career, talent and effort to show his works in the province are several that can live by selling their creations. However, the feeling of the majority is that, though there is a movement and growing interest around art-the move is not enough to talk of a market in Mendoza, proper.
Of course, the reasons are several. One is the almost zero custom of buying art Mendoza. Instead, international tourism and to the alliance of artists with wineries, hotels and emviene from Page 1
Travel dams, has become a major opportunity to show mendocino art. Besides the kind of "galleries" that are mounted in different tourist attractions, one of the most common forms of sale is the visit of foreign stakeholders, the ateliers.
For buyers have native (not to mention collectors in the strict sense) the fingers of both hands and few exceptions, this is big business with a taste for the art they see in the canvas a new way of investing. They also buy people who want to decorate their home and, in this, the architects have a role.
Although small in relation to other economic sectors moving in Argentina, the art market in Mendoza has everything to do. The solid although recent provincial art history and talents can be found here are the base from which to depart. Education and bet together to promote this place, you can even become a great ally of the growing tourism industry, are some of the pending issues.
Artists, gallery owners and dealers agree on a few things. One is that in Mendoza the art market moves increasingly compared to other times. Another is that the market itself-economic term that refers to the existence of a regular trade, among other things, does not exist in our province. However, like other things in the country, most of the movement takes Federal Capital and the rest is divided between Santa Fe, Cordoba and the rest (Mendoza, San Juan and others).
Graciela Distéfano, teacher, MA in Latin American Art and Director of the Contemporary Art Space (RCTs) published in 2006 an investigation into the art market in Mendoza called "Masks and mazes of a provincial market." In his work came to the conclusion that there is no market in the style of the great metropolis. Instead, the existing shape resembled that of a bazaar (Persian type), characterized by smaller and the price bid.
"Mendoza is the first world with artists Third World prices" plotted Ignacio Gutierrez Zaldivar, gallery owner Zurbarán of Buenos Aires Mendoza who works with artists and other provinces. According to the gallery, in Buenos Aires, sold in public auctions, some 5,000 paintings and sculptures by year by about 16 million. To this must be added what is sold in other provinces and, according to a story published by The Nation, the total market worth about $ 25 million per year.
According to estimates, Mendoza would take $ 1 million of that total. The average national works could be set at around $ 13,000 while in Mendoza-like around-the cost of painting and sculpture is very variable. In principle, depends on the art but, above all, the name of the artist and his career. Thus, you can compare prints or original drawings for about $ 500 but is known artists who have sold their works as much as $ 100,000.
In between, the price range can be $ 5,000, $ 10,000 and, in general, the most expensive reached $ 50,000. "This is a complex market because there are many intricacies and concealment," said Distefano. "The art market in Mendoza is present with untapped potential. There is a space that is free for visionaries and really enjoyed this branch of life, "said Christopher Peña y Lillo who is optimistic about the purchase and sale of art mendocino.
For many, art is a safe place to deposit savings and to win in two aspects. One is autocomplacerse with the purchase of an item that we like and bestow prestige. The other, the possibility that the cost of the work grow in the future. Of course, to do this, something very important is that the market moves and bet that they know works to promote. "When investing, art is more stable than the stock market, less sensitive to shocks and even an act of assertiveness," said Daniel Rueda Mendoza one of the dealers that organizes exhibitions abroad and promotes artists from Mendoza popularity.
Where to Buy
The workshops of the artists are the most common points of sale. However, for people to come to them no previous work that is related to the exhibits and promotion through internet. The key, of course, is that the widest possible audience can appreciate the work and meet the artist. This is where you come into play dealers, the dealers, art dealer or artist representatives.
His role involves not only trying to sell a book but by making moves that work. This means that part of exhibitions in different parts of the province, the country and the world, who are in the internet portals and the creators name starts ringing in the art world. "The Internet is an indispensable weapon but there is as direct contact with the work," said Cecilia Romera, representing artists and art space curator at the Hyatt. The specialist added that in addition to the creation itself, is important who does it.
Broadly, the longing of the artists is the existence of a museum of the history of art of Mendoza where both domestic and foreign can learn (to buy) everything the province has to offer for over a hundred years this part. "Furthermore, there is practically fulfill this role galleries in Mendoza" said Rebeca Sarelli, art consultant and in charge of the gallery which owns The Modern Hotel.
According to his vision, so that there should be a double market commitment. The artist and galleries or dealers. The early, to allow the latter to stay with a percentage of the work they sell (usually goes from 20% to 40%) and the second, to promote paintings and sculptures in the world fairs, exhibitions and museums. The state's role is also important and there are several that match this degree in Art History at the need for joint policies as a few years ago, started making the wine industry.
I said. In Mendoza few people who collect art and some eventually buying plus for a treat and prestige to your home. So-and from foreign tourism boom-Mendoza artists realized the importance of targeting this niche cultural level and purchasing power.
So one of the places where art is exhibited "naturally" are the wineries (many with a room specially prepared) and high end hotels. But there is a personal work of the artists or their dealers that led to leave cards or luxury accommodations that includes so-called "arts tours" by the ateliers of Mendoza.
In the first instance, contact the hotel people seeking tourists see mendocino art of certain characteristics (figurative, abstract sculptures, etc.) concerned with the artist who organized the visit to the shop personally. The visits to the ateliers, while, take time to organize and arise from the requirement of people from other provinces or countries.
"For us the most important is the dissemination of art and no one can buy what you do not know," said Alberto Thorman, one of the artists who has learned to manage themselves, which has earned a place in the province and whose studio-that Alejandra sculptor shares with Civit, his wife attend assiduously tourists. Both he and the sculptor Roberto Rosas whose dwelling-workshop visitors also come pre-recruitment package or other contact, bemoan how expensive and sometimes complicated it is to send a work abroad.
"Overall job 'as' and I see the kind of artists that may be of interest to that customer. No tour is like and try not to show more than three ateliers to avoid saturating "said Cecilia Romera, a passionate art that usually connect with buyers of mouth. For her, the periodicity of the tours varies. Sometimes twice a week should be organized but there are others who do that kind of hits a month.
That same disparity sales mentioned Eva Rodriguez, curator of art Zuccardi cava, and Fernando Gabrielli-room by having Navarro Correa. As one of the main drivers of tourism, the wineries are becoming places where many visitors choose to take in addition to the classical-bottle-a work of art. So there still may get from collectors decided to buyers who fall in love spontaneous certain canvas or sculpture.
"There are periods but what has been sold in connection with the representation of the identity of Mendoza. We even sent large works, "said Rodriguez. The need for outsiders to hoard something that shows what they have known in their journey, seems to be one of the engines sold in those sites.
October 7, 2010
Laura Carbonari, Canal 7 Mendoza journalist, traveled to the Frankfurt Book Fair. From there his impressions on this issue, in which our country is the "guest of honor" of the meeting.
FRANKFURT AM MAIM (Germany) - I think here Gutenberg press. Goethe was inspired by this city. Here is the most important financial center of the European Union ... And the book publishing industry moves 9 billion euros per year.
It is no small thing that Argentina is the guest of honor at the Frankfurt Book Fair 2010.
Here you decide which lines will be published next year worldwide, copyrights are bought and now take the most important decisions about e-book or digital media for the world's books.
Being here is like then attend the "new cultural revolution", as they say, the digital edition or the "creative disruption".
Nearly 2,000 booths have this show, which manages to show movements and writers of all races and nations.
Beyond creative gigantic flag, Argentina is present in every corner of the fairgrounds.
Hundred Argentine publishers are in Frankfurt. Three hundred titles of our writers have been translated into 28 languages by the South Programme of the Ministry of Foreign Affairs. They have organized interesting conversations with authors and publishers, as well as exhibitions, of which "Argentina and comics, the nineteenth century to the present" stands out among others.
And what would the Argentina without music? On Tuesday the tango said this with Daniel Barenboim and Rodolfo Mederos, Alte Opera in Frankfurt, and was cheered by all present.
The core of the presentation was opened by Argentina's President Cristina Fernandez and Ambassador Magdalena Faillace on the same day. In this sense, Cristina gave no speeches, cut the ribbon and acted as "literary guide" against the representatives of the German government (he was the foreign minister and the entire cabinet, unless Angela Merkel, who was waiting in Berlin). Facing each major Argentine author, as Rodolfo Walsh, Cristina had a story of his books or explained some peculiarity of the works.
The main pavilion is a work of the architect and Atilio Pentimalli has suspended wooden planes major writers from Jose Hernandez Juan Jose Saer up with their original works and films on windows.
Simulates a maze
The pavilion is dedicated to Jorge Luis Borges and Julio Cortázar. In addition, it has two very important sectors for the provinces and for national culture icons (chosen by the President herself): Eva Peron, Maradona and Che Guevara, with personal items and videos.
October 2, 2010
As part of cultural activities to be held in the first week Latinoamericana, Westend Campus of the University of Frankfurt, Germany, will present "Wheel Frankfurt. Art and Wine".
Renowned cultural manager Dr. Daniel Augusto Rueda presented to the winners Osvaldo Chiavazza local artists and Juan Castillo and emerging artist Sol Delgado Donati Fernando, Buenos Aires, Guillermo Garrido, Vina del Mar, Chile, and Mario Grillo, Punta del Este, Uruguay, in undisputed trajectories.
The exhibition, international, is scheduled for October 4 in the room KHG (Catholic Community College) at the same university, remain enabled until 15 inclusive and has licensed logistics Vicente Emilio Argento.
It has the support of the International Office of the Goethe University of Frankfurt and the co-production and Hochschulgemeinde Katholische Evangelische Gemeinde Studierenden.
Because of the cultural significance of the event, have joined the consulates of Argentina, Chile and Uruguay in Frankfurt, as well as the consulates of those countries in Mendoza. On the other hand, so does Cofra, Ministry of Foreign Affairs, International Trade and Worship of Argentina and Argentina Goethean Society through the Goethe Institut. Attentive as temporally coincident, takes place in the German city the most important book fair in the world and our country is Guest of Honor.
During the exhibition, there will be tasting wines from Bodegas Trapiche and performance? Ensemble Tango to rope '? Duo Double Tango' and 'Trio No Fueye'.
The venture is a continuation of others conducted by Dr. Rueda, both in neighboring countries and in Marbella. Also in the Benelux (Belgium, Netherlands and Luxembourg) where the plastic spread as equally Mendoza wines.
On that occasion, he was invited to the International Festival of Holland Kamermusick, especially the gala featured violinist Janine Jansen, a wine tasting in Van Wageningen, De Lange, Dutch suppliers of the crown, while the museums visited Vincent van Gogh and Rembrandt House in Amsterdam and Rubens, in Antwerp, Belgium, in addition to several galleries, where actions performed by our artists.
At that time the dealer said: "I went with the same idea as confirmed. Mendoza can be the center of the Atlantic to the Pacific in the art market, not only for the location of our province but, most especially, for the most excellent level available to artists. "
October 1, 2010
In Frankfurt am Main, Germany presents: "Frankfurt Campus Westend WHEEL. Art & Wine" as part of the cultural and literary activities that will take place in the first week Latinoamericana Campus Unviersidad Westend of Frankfurt.
The opening of the exhibition is scheduled for Monday 04 October in the room KHG (Catholic Community College) at the same university, in the city of Frankfurt and runs through October 15 inclusive. With the participation of renowned artists from Mendoza and Juan Castillo, SUN OSVALDO Chiavazza and DELGADO, FERNANDO DONATI Buenos Aires, Argentina, in Viña del Mar, Chile Guillermo Garrido and Punta del Este, Uruguay Mario Grillo.
The international exhibition of art and wine, is a venture of the cultural manager and Dr. Daniel Augusto Mendoza marchand Wheels with logistics in the German city of Mr. Emilio Argento.
It is presented by the International Office of the Goethe Universität in Frankfurt and has co-production of the Katholische Hochschulgemeinde (KHG-Catholic Community College) and the Evangelische Gemeinde Studierenden (ESG-Evangelical Community College).
Given this important event for culture, has joined the consulates of Argentina, Chile and Uruguay in Frankfurt, Germany and the Consulates of Chile and Uruguay in Mendoza.
So does COFRA - Organizing Committee for Argentina's participation as Guest of Honour at the Frankfurt Book Fair 2010 and Argentina Goethean Society, through Goethe - Institute (Goethe Zentrum Mendoza). Well as other institutions and companies that have sponsored this important event.
Sample: "Frankfurt Campus Westend WHEEL. Art and Wine" is a continuation of a series of actions by the spread of artists, many of them in cities like Mendoza Mendoza, San Luis, Santa Fe and Buenos Aires in Argentina, Santiago, Chile; Punta del Este, Uruguay, Marbella, Spain and Utrecht, Netherlands, organized by Daniel Augusto marchand Wheels.
Participants at the event will enjoy the high quality of the plastics and Argentine wines of Bodegas Trapiche who will perform a special tasting, once a gambling culture. They will also have Tango Ensemble music to the string "Double Duo Tango" and "Trio No Fueye".
July 2, 2010
After five years of its official release, a tour of Daniel Rueda activity. The restless manager gives mendocino key sociocultural value of a trade that exceeds the commercial.
Art dealer or marchand are the names coined in the art world to describe the professional field that deals with the circulation circuit and selling the works of the artists.
A task for which training requirements are needed that combine the ability to understand the gears contemporary art market, acuity to appropriate marketing tools, because of what it is to represent some artists and build relationships with collectors , museums, galleries and reconcile their interests with those of their constituents.
When it comes to a region like Mendoza, far from the centers where they are settled legitimations and large operations, the representation function carries a great responsibility and commitment. Also the passion and knowledge are a key element in promoting regional art. Stories of famous dealers in our country and elsewhere attest.
In our region has its pioneers activity with different profiles. Today we are dealing with one notable for its versatility and breadth of registration from institutional activity, since private enterprise or public visibility gives not only a group of artists but the conjunction of art with our flagship product, the wine . This is Daniel Augusto Rueda and original approach to the activity. A brief overview of the adventures in pursuit of a Mendocino Art restless.
How is a dealer
When in the '80s, the artist Orlando Pardo, setting out in General Alvear, Daniel Augusto Rueda gave a drawing was changing a story. That child, touched by his work, the treasured for thirty years. During these years, this alvearense, winemakers son became a lawyer, she practiced cautious while stalking the art world.
And in those tricks of fate happened to serve as Director of Visual Arts Bar Association, giving a significant boost to his room called "Cloy Correa Patiño", an accurate tribute to the man who fought for three decades to promote a regional art market and I consider his illustrious predecessor. After three years of an important learning that definitely decided to jump to the sands of the art market.
Five years made professional debut in May of Daniel A. Rueda. Intuitive and talented to understand the subtleties of marketing, made its launch in the reality of a site (place) to present top and sophisticated virtual place: http://www.danielaugustorueda.com (currently under re-construction for launch again and curatorial staff).
There are still memories of this great feast of art where champagne and delicatessen by, hundred people between entrepreneurs, professionals and artists gathered to enjoy his "First Virtual Displays".
This splendid launch had great impact on the arts community as the site Mendoza was well visited, with proven record of locations far from the five continents. The Senate of the Province and the Ministry of Tourism of the Nation, the interest declared.
National and international circuit Dissemination
2005 was a pivotal year and planted it in the promotional tours in national fairs circuit begins to reap invitations as distinguished international galleries where local artists had no involvement.
Punta del Este is the first major international entrepreneurship where artists not only promotes Mendoza, but it is associated in market expansion possibilities of trade opening. In Uruguay and Chile through project achieved a major diplomatic push. Followers glamor Golf Club in Marbella, Spain (2006), and the cities of Utrecht and Antwerp, Holland (2009), the birthplace of the art market always combining Old World art-wine pairings.
Diffuser born, has interacted writing and organizing exhibitions and collections for magazines Point to Point and diplomatic world, insert two important sectors that combine business and international relations, insurance consumers of art.
As spaces of dissemination and circulation offered the concept of "Office Art" with exclusive promotional meetings and extending the concept to Cultural Hotel, located in a room in Mercedes, province of Buenos Aires.
Finally a large range of activities with significant achievements, a reference to the cultural management of the lawyer and art dealer, is your activity governance advisor, particularly their participation in the actions established by the Secretary of Culture and its directors, as have been: the registration of trademarks and patents of all cultural products and heritage of the province of Mendoza, the restoration of the murals of the theater teacher Chipo Céspedes Independence, the formation of the Office of export of works of art for artists based mendocinos Mendoza, restitution to Emiliano Guiñazú Museum - House Fader works of its assets that were in public offices, among many others.
Between diplomacy and marketing, between cultural and public relations, the office of Marchand played capably by Daniel (Augusto) wheel is a very important for the visibility of local artists and their works.
June 5, 2010
To commemorate the bicentennial of the beginning of the emancipation that began with the May Revolution and the spirit to bequeath to future generations a reminder message to this noble cause, has been taken as guiding principles, the historical past and culture our country.
That is why we decided to create an area dedicated to the dissemination and promotion of culture, seeking to federalize the country, encouraging social inclusion, encouraging all Argentines to participate and feel part of this central level and global scale.
Positioning Argentina into a real cultural capital, encouraging the variety, quality and supply in the artistic and intellectual production.
Framed in a historic listed building (Palacio del Correo), created for the Centennial of the Fatherland, a hundred years of that event and as a progression in time and nation, comes the Bicentennial Cultural Center to reaffirm and strengthen awareness.
Mendoza was present through the prestigious artist Osvaldo Chiavazza on the show "Argentine Provinces" where each province exhibited the characteristic features of art in the interior of our country.
The renowned artist was accompanied on behalf of the Government of Mendoza by the Advisory Cabinet of the Ministry of Culture, Dr. Daniel Augusto Rueda on behalf of the Ministry of Culture.
The Bicentennial Cultural Center began its activities with an artistic program offering from Andean Music, People, Tango, Folklore, Academic Orchestra of Teatro Argentina, Jazz and Milonga - Candombe and samples as "Daily Life of Argentinos", "revolutionaries of May "," Works Bicentennial Cultural Center "," Correo Argentino "," Museum of Fine Arts "," Engravings What is a gaucho? and "Argentine Provinces."
June 1, 2010
A mega-exhibition at the Palacio de Correos de Buenos Aires was organized as part of celebrations for the 200th anniversary of the nation, and the artist selected by Mendoza was recognized and prestigious Chiavazza Osvaldo with his painting "Sleep Well." In the note, he knows the work and find out the details.
As seen throughout all these days, the commemoration of the bicentennial of the beginning of the emancipation generated varied and different types of celebration: some dramatic, others emotional, but all very applauded.
One innovation was the decision to create an environment dedicated to the dissemination and promotion of culture, seeking to federalize the entire country, encouraging social inclusion, encouraging all Argentines to participate and feel part of this level and magnitude center world.
Set in a historic listed building, the Palacio del Correo, created for the centennial of the country-born Bicentennial Cultural Center to reaffirm and strengthen public awareness.
The inauguration of the same sample was crystallized ¨ ¨ Argentine Provinces, where each province exhibited the characteristic features of art in the interior of our country.
With the presence of the president of Argentina in the opening act, Mendoza was present through the prestigious artist Osvaldo Chiavazza.
That's the name of the suggestive work of Mendoza, created from the techniques of acrylic and oil on canvas.
This is a painting requires a mastery of the craft set, by the difficulty of building an elaborate front effigy on a thick succession of parallel folds in the foreground, united only by the image of two hands to the third level where repeats the same sequence planimetric, from which now the notion of time and space takes on another dimension.
Thus viewed from the proper distance required, one realizes that faces the access tunnel walls covered with the same cloth that welcomes the figure and at the end of which appears a female face whose brightness bathes the entire scene.
About the artist.
Chiavazza Osvaldo was born in Mendoza in 1970. Is Master of Fine Arts degree from the School of Fine Arts of Mendoza. In 1990 installs and maintains a private studio of painting, drawing and sculpture. Since 1988 participates in exhibitions and numerous solo and group exhibitions, national and international, including London (2001), Barcelona (2004) and Marbella (2006). Gets numerous awards, including: Mention in drawing issued by the National Hall of prints and drawings of Buenos Aires, 1994; Mention Award "Silver Medal" at the National Fine Arts, Buenos Aires, 1995, First Prize drawing Vintage Salon of Plastic Arts, Mendoza, 2003.
Develops mural paintings, as performed for the Ministry of Tourism of the Province of Mendoza. His work is in private collections on five continents and in public collections of Mendoza.
February 19, 2010
It is difficult to understand a market that moves without headlines, or massive windows, but no less important, not only for the values that are handled only by the names that are often involved, which are the most important societal Mendoza.
We're talking about the sale of works of art, undoubtedly an item too subjective, where valuations depend on personal tastes or fashions, trends, friends, or even desire to be or seem.
In making this note we realized that means entering a world extremely complex, with many different looks, which by no means exhausted by this, but is a partial contribution varied universe of participants. This includes artists, both traditional and contemporary or classic, in its various manifestations, streams, formats, media and genres and those who are devoted to different disciplines: painting, sculpture, photography. There are dozens of excellent creators and impossible to mention them all, and particularly to analyze each.
The complex world of business unknown to most, but worth looking for shelter.
The questions quickly arise: should art market in Mendoza? Do artists see Mendoza-den? What prices are based, how much is paid, sold, who is selling?
To get into this business, inevitably have to resort to off the record, and perhaps it is logical: the names of the buyers, the values are handled and shapes, make deepens understanding. But you can draw a picture of what happens today in Mendoza.
What is sold, who sells?
Currently the art market seems to be confined mainly Mendoza to painting. The sources for this story by EE-all recognized players in this area, agreed that the tables take considerable advantage to the sculptors, and agree that the best-selling artists today are just a few painters.
The top five at the time, according to several of the connoisseurs agree, is composed of Eduardo Hoffmann (first Latin American artist to sell a play in New York to record price), Sergio Roggerone, Rodrigo Scalzi, Osvaldo Chiavazza and Gustavo Coppoletta. But others include Alberto Thormann, Fernando Rosas, Viviana Herrera, Antonio Sarelli, José Scacco, Angel Gil, Alfredo Ceverino, Florence Aise, the Hocevar, the Arcidiácono and Daniel Barraco, among many others, and nobody forgets the classics Fernando Fader, Roberto Azzoni, Cristian Delhez, Roberto Cascarini, or the most relevant contemporary migrated as Julio Le Parc, Carlos Alonso or Luis Scafati.
Mendoza has people who know about art, you understand art, art buying, investing, and also for fashion people also turns to buy art, especially paintings, "you dress the house", say respondents.
Today the market is managed primarily through two channels: the samples and direct sales. They do very well the artists themselves, and some by "representatives".
Art buyers are, first entrepreneurs collectors, attentive to business and really know him, and another sector not to be outdone, also copied those steps and acquire works by artists fashion show featured spaces. Another growing segment are young entrepreneurs and professionals, aged between 35 and 45 years have some knowledge and take art as an investment and tasteful objects. Sales strategies are similar to almost all segments. For one, the gallery owners who prioritize invitations to prospective buyers and those who can spread the sample and recommend purchases or suggest artists to potential buyers.
The samples are not a direct sales-all agree that it is very rare to sell at first sight, but it is a space for the start of operations and negotiations. There is also consensus among those consulted in the sales job is difficult and expensive. One possible reason: want the art as an investment and luxury, but the artists intend to pay as little as possible and less.
While pay may seem significant amounts of works by renowned artists, it also happens that once the work is in the hands of the collector value may increase by up to 50%, depending on various factors.
Another way is to direct people to know who is in vogue or highlights and seeks to reach the artist. But there are artists who learn that a particular employer or collectors are buying and seek contact with them to offer their work. Today's most renowned works of trading at between 15 000 and 50 000 pesos. Also traded in size or smaller works by emerging artists from the 1,500 pesos, and payment methods supporting up barter. A case: a known painter recently gave a work in exchange for Fiat Palio.
There is no doubt that the art market is capricious, unstable and even rare in a province like Mendoza. But it is true that choosing well, with the advice conveniently and taking some precautions can be a very good and profitable investment.
The outer door
There is a group of artists whose names differ but also found outside his door. So, Hoffmann Roggerone or are regulars galleries in New York, and exposing Coppoletta comes to critical acclaim business in Saudi Arabia. Also Viviana Herrera in Punta del Este.
Fernando Gabrielli, mentor of the cultural scene of La Garita, in the train station Belgrano and Las Heras, is leading gallery Navarro Correas, highlighted in the last year. He says that "today we are very cheap for the international market, there are artists who are selling for 2,000 or 2,500 U.S. dollars", and oddly enough in this also has to do the wine phenomenon and foreign investment, "as investors or managers of international wineries are buying works for take home of origin. They are very good and knowledgeable consumers and know that Latin American art has always been well appreciated in the U.S., "he adds. Gabrielli highlights as positive the state's decision to invest in art, wine made from the hand of the Commune of Mendoza with murals of municipal balconies, something that does not happen much.
"We were able to enter the art market to the state, in this case municipal, you understand, and that's a step forward."
Gabrielli highlighted as important places Killka exposure, Navarro Correas and Hyatt. "In the last two years we Hoffmann sign, which for many years not exposed in Mendoza, and in 2009 together with Roggerone, Coppoletta, Scalzi and Chiavazza, the most important artists of today together, and that was a milestone" . Gabrielli noted that "many wineries have art, not all with the concept of decorating shows but, although they are offering a space to art."
Power and status
Daniel is a lawyer Augusto marchand Wheels, and until recently official provincial Department of Culture. He wrote an article on the art market in the journal of the Bar Association of Mendoza. They said that "art is more stable than the stock market and much less sensitive to economic and political crises." Ensures own "a work of art with economic projection can to add value significantly higher than that obtained with many other forms of investment."
Rueda says that "investing in art represents an area of great sensitivity and prestige, and gives power and status."
Counsel argues that known cases of entrepreneurs who "take hours to work and businesses to be in the studio of the artist after visiting an exhibition or gallery where he mediated a partner, proposing the artist avoid the agent's commission."
Finally says that the art market has helped to shape it "haunting museums and art spaces, galleries and artist studios, an activity that is essential to educate the taste and know the market in formation."
Maria Julia Godoy, a specialist
Maria Julia Godoy is public auctioneer and art dealer, which operates as an organizer and curator, while the timing of the gun room box art Health. Regarding the local market of contemporary art, says: "We have few collectors and generally buy many works outside Mendoza. We do not have a market in constant movement and that makes a marked absence of coherence in prices and marketing opportunities. However, the current situation is better than in recent years, and the development possibilities for this year are very good. There is an emerging market with artists, and begins to have buyers for all types of art. We also have quality artists for all tastes and financial possibilities. There are good works that start with prices of 800 to 1,000 pesos to 6,000 or more. There is also emerging a new audience of young buyers who are new entrepreneurs. We need more movement, and you have to expand the art market and make room for more artists. Some of the most sought are Alberto Thormann, Fernando Rosas, Guillermo Rigattieri, Antonio Sareli. But there are several more that are of interest to collectors and buyers of contemporary art.
Interview gallerist based in the Hotel Alvear / BA
Maximiliano Ares is the owner and director of the Gallery Azur, located in Recoleta, which makes their samples in their department of lBuenos Aires Alvear Hotel. Ares raised in an environment of art and antiques, and always felt attracted to painting Argentina.
In 1997 he founded Indigo Art Gallery, with exhibits of individual samples backroom and Argentine artists and River Plate, in Arroyo Street 826.
Since 2002 private auction performs at the Emperador Hotel and has 10 years of activity, with more than 70 successful sales events.
In January 2008, faced a new project: performing Azur Gallery auction sale events of selected works of acclaimed Argentine teachers. Ares Economic Environment dialogue about art and its insertion mendocino domestically.
- What is the concept and integration with consumers and specialists in art and artists Mendoza Mendoza contemporaries?
-In the case of the great masters that somehow relate to Mendoza and landscapes (Fader, Alonso, Koek, Aquinas, etc) I notice a good response from the public who frequent and acquired Argentine art. In the case of contemporary mendocinos see more difficult insertion into the art market. This is not a peculiarity of artists Mendoza itself but a generalization of the current emerging artists. Worth mentioning that there are, of course, exceptions.
- How would you rate mendocino art market?
-Do not consider myself a connoisseur of art itself Mendoza. I believe, however, that there is a group of artists who are earning their place in the art market. Arteba understand that it's a good showcase for these artists, as it is a show that works with fair standards globally, and that is where you define the landscape of the local art market.
- What artists Mendoza market reach important values?
-Out of the great masters, do not circulate numerous works by contemporary artists on the square of the auction, which is the area in which we move.
- What should the artists insertase Mendoza for the art market nationally and internationally?
-Buenos Aires is the most important cultural center of the country. That defines the strategy slightly different artists from different provinces who set up their workshops in Buenos Aires or continue or complete their studies here and then try to enter the market of art. When the artist manages to consolidate locally, is usually when trying to launch his international career. Sometimes luck depends on many factors, such as the choice of the gallery or dealer that handles the work, or the amount of exposure that achieves the artist in his time abroad.
Elaborating on the business of art
Sarah Thornton performed a task in depth a topic that no one wanted to hover, posing as art critic and buyer for five years.
The closed world art market holds secrets, and its logic seems to be quite different from what everyone thinks. It is the knowledge of critical analysis specialists in art history, the task of the curators, the talent of the artists, which makes the wheel move craft business.
Sometimes it is speculation, deceit, frivolity, exploitation and in some severe cases, the illegality which seems to drive the machine, which only reveals the beauty in the art business.
An overview of the most hidden, than anyone wants to show, in this business.
In the book "Seven Days in the Art World" (editorial Edhasa), Thornton draws the picture, certainly dark, hidden world behind the curtains of power of the most important museums and galleries.
The boom in contemporary art is one of the most important cultural events in the past two decades. And Argentina is not so different according to testimony.
The development of the "art industry" was something that had to happen. For others, who look only frivolity, is an appendage of the fashion industry, and a few others interested in the subject, is just another bubble where most economic and financial speculation bet a few million in order to protect them in something that is so new and "cool".
In five years, which the book's author investigated, the business grew from 2,200 million dollars in 6100 and the works of some artists increased between 20 and 80 times. Other, less and less known, were valued up to 2.000%. Thus, contemporary art happened after that speculators put the eye, being an entertainment a luxury.
Sarah describes what happens at auction at Christie's, specialist publishers in the newsrooms of the most influential magazines in the small world of art in the academies and universities, what about the prizes for competitions and the largest glazed World art: the Venice Biennale. The whims, eccentricities and stupidities of the artists to get promoted also be seen in this story.
The forms, morality, relationships, by the observation of the author of this research, are a way to decode what is happening in this underworld that is nowhere in sight, even though we all see the results of art .
According to the author, the reasons for that are many collectors buy: vanity, social status, for excess surplus money, snobbery, membership and philanthropy.
"Art is more like real estate than stocks. Some Warhols are like studio apartments in mid-block buildings and facing north, while others are like a penthouse with 360 degrees. A Cisco action, however, is forever Cisco action and nothing more, "says a well-known art auction guru.
The process of buying and selling art can be a path full of mysteries for the neophyte. Members of the Association of Art Galleries Argentina that gathers dealers or curators and dealers pivados work to ensure that experience to be enjoyable and secure. To get a complete picture is available "www.aaga.com '.
Here a small extract-guide on what to consider when reaching the market.
- What to look at a work of art to decide to buy?
-Of course, personal taste aside, the key issues to consider when evaluating a potential acquisition are: authenticity, quality, rarity, condition, provenance and valuation.
Nobody wants to buy a fake. The dealers have access to a source of information that can be used to authenticate works.
It is always wise to buy the best within the economic possibilities.
-Rarity or atypical
The rarity tends to increase or decrease the valuation.
-The condition in which a job is important, and a reputable dealer must inform the buyer of any restoration and / or significant defect.
A good provenance can help establish the authenticity of the work, as well as inclusion in a major exhibition. You can increase your lineage through proven curatorial documentation and certificates.
Particularly when prices are rising, the idea of "art as investment" gains credibility. Anyway, armed with collections only hope of financial gain, usually turn out to be poor investments.
"I want to buy a box"
According to experts, in the business of art there are several points to consider when investing.
First and foremost is to use renowned specialists with experience and a track record backed by trusted people. With that advice what to look for is a work in which to analyze: the artist's career, their historical prices, the quality of the work and where it was exhibited.
Buying art investment criteria is not subject to individual taste parameters buyer. The known businessman owner Malba (Museo de Arte Latinoamericano de Buenos Aires), Eduardo Costantini, as opposed to the AWMA, is blunt: "If you search according to your taste, do not have to go to an art gallery. It is better to buy something in the ice cream. "
Those who know say that this is a business for people who have patience, and you bet long term.
Acquiring art can be an act of cultural satisfaction and a profitable business.
Since the 2001 crisis, many people who had a surplus of capital and did not know how to guard chose to buy art, and not only put capital safe, but eventually resulted in a return that transformed him into good business.
The contemporary art business is slow but it is slowly gaining ground and forming an alternative to the traditional.
Based on these concepts, we could say that this type of investment, when in the hands of responsible people, is a safe supplement to safeguard surplus capital, in a field that does not have many risks but that is profitable only in the long term, and to the extent that the investor be aware of market trends.
Natalia Da Rold, art gallery
Natalia Da Rold is art gallery owner was interviewed by Mendoza and Economic Environment. Talk of the local market and future prospects. "It closed a positive year for the local art market, despite the crisis continued demand and investment in art became safe alternative. At the national level exceeded expectations last quarter of 2009 in private auctions. This is a good business, because in the economic and statistical analysis of specialized agencies, art shows revaluations around 15%. Those who want to invest in art should know that opting for a higher amount is enshrined but represents security. Buy works of emerging artists increases the risk and it takes time to accompany the artist's process. The art market is booming. It is in a great time and promised that growth will continue. Acquiring art means a great economic investment and enjoyment, whenever it wishes, by virtue of permanence. "
July 19, 2009
First driven by tourism and foreign investment, more and more entrepreneurs who are linked with the art to position your company and buy and sell works. All thanks to the high level of local artists.
They say that one day Ludwig van Beethoven shouted to an audience: "The art! Who understands! Who can you see in this great goddess? "... With the strength of another logic, is known to streamline business investments within the artistic Mendoza is undoubtedly a very complex task.
For starters, perceptions about the local art market are very diverse: some believe (and insist) that there is no market as such. Other more optimistic feel that is developing slowly, especially after the 2001 crisis with the devaluation of the peso and the advent of tourism and foreign investment. While others believe that there is a market, which has its own logic and should be discovering.
Those who refuse to believe that there is a market, argue that there is a circuit where you sell and buy with some promotion, advertising and continuity over time. Furthermore, they claim that private attempts to use art to sell their own companies.
On the public sphere, saying that the state has a fatal lack of a map that promotes inclusive cultural policy to which they add that in the circuit of public rooms are exhibited artworks but not marketed.
"I have said repeatedly: the art market but Mendoza is forming there," said the official dealer and Culture of the province, Daniel Rueda, closer to the moderate line, who also believes that "we are all privileged Mendoza "to list the factors that favor this sector has.
"Now there are employers with a more globalized and look to art for the image of your business", and went on to say that the development of the wine industry contributes as much as the geographical position of Mendoza, which serves as a link between Santiago and shaft Chile and Buenos Aires.
But what stands out is the Wheel "extraordinary level of artists that has the province," and ensure that "art is an investment" and that "a new generation of investors and (artists) plastics with another look."
Viviana Bianchi, a local cultural manager several ventures to his credit, said that "there is a market and this has a great deal in contemporary art." According to Bianchi, in Mendoza "fashion art is like wine." Although ensures that both have an own spirit far from fashionable concept, so eldéficit comes from the lack of a subsisting circuit with persistent public assistance.
"The artist needs to sell in order to live and work needs to spread," said Bianchi, who worked for this purpose in a project promoting Routes of Art, as the wine routes in the province.
The fact is that works of art are symbols that transcend borders and cultures. However, these luxury items also represent a certain status which results both in culture and in power and investment.
This combination that gives a work of power and status requires some own laws that go beyond the market. In this sense, Graciela Distéfano, university professor and director of the Contemporary Art Space (ECA) said, "This is a market upside down.
Reduced demand. Economists would say that is a small niche with certain characteristics that become art valued commodity. And because the work becomes ready to be sold. Not because the work is itself a commodity. Things move in and out of the state of goods. Nothing good is born. With passes works the same. "
Distéfano noted that in the local market "nobody gives certain data. All are masked. It is labyrinthine. The art market is full of lies. Here there is supply and demand, there is a tug of war. You do not hit the great concepts of economics. This is a bazaar economy ".
With the thoroughness that gives the analysis and experience of cultural management, this academic was instrumental in asserting that "(works of art) are not easy to sell items. As Bourdieu says, 'you are trying to sell art brings to market something that no one has claimed.' "
"If one wants to buy a work mendocino-continued Distéfano-you will not find a culture of buying and selling on the street, because he has tried to protect the mythology of the work: its inaccessibility that gives them more value. The reality is that artists sell in their own shops. "
This faculty member elaborated on some clues that model this activity: "that is valued in a work market there are a number of features that must be met: originality, unique piece, authenticity", to which he added that " There are certain techniques that are more valued than others. There is also the market of the old masters (old masters), reaching millions and millions, and the contemporary market, selling at fabulous prices and where is the question of whether it is art or not. "
Furthermore, Rueda explained that Mendoza is a market with prices of less than 5 digits and the values range between $ 3,000 and $ 5,000, according to the author's signature and trajectory.
However, this market marchand compared this with others who questioned how "they do not know what business profitability offered by this". And exemplified in the case of some young plastic (like Buenos Aires or Mendoza Castillo Donati, winner of last Salon Vintage) 5 years who works quoted between $ 900 and $ 3,000 now in between $ 9,000 and $ 12,000.
Two features distinguish this market also are taxes, which "are expensive as luxury objects, is considered a painting or sculpture like a yacht." And art as a safe haven, which is transportable and can be sold at any time, anywhere, "said the director of the ECA to conclude with the idea that" it is easier to sell the most expensive works of the great teachers, are an example. "
But this market was not exempt from the current economic crisis affecting the world since the middle of last year.
This effect has resulted in Mendoza, fewer sales because many foreign buyers (mainly European and Chilean tourists) visit the province no longer as before to make new investments.
In this regard, Rueda said you observed in your last trip to Holland, the art market has had a fall of 30% in the past year and a half.
The adviser said the downturn in the local market affects the new collector, who emerged a few years ago as the "new rich" and are now asking for financing when buying a work. "Between 3, 5 and 6 installments are asking," he said.
In his opinion, the buyers who are real passionate collectors and art, with some share of fanaticism clear, still buying with the same interest and as an investment that will multiply over time. Rueda said that the local market has an "excellent price and quality with class work."
In Mendoza, wineries and luxury hotels became a dynamo amazing local art market. The almost playful relationship that was established between the two resulted in increasingly will be combined wine and art in a natural way.
Thus emerged as strong bets Bodega Familia Zuccardi room. As a patron of art, according to Cava responsible for Art, Eva Rodriguez, "Ema Zuccardi has been a big promoter of associating wine art. This is a luxury market and the art comes as an added value associated with wine. "
In your opinion, entrepreneurs have "taken the lead to promote the arts and local culture seeing the grain trade," said Rodriguez.
The Art Cava are not charged to the artists, but they are elected by the winery, while advertising and the diffusion is performed by the company and the entrance to the cellar is free. In addition, many artists were buying their works, said from Zuccardi.
Fernando Gabrielli, and responsible for organizing art Navarro Correas winery, said that since 2004 there is this space in the company. And defined the market "as a variable, which is pulling and a consumer who buys on impulse."
Navarro Correas's strategy is to invite major plastics Mendoza, who make samples every 4 months in the cellar where a meeting takes place one invited about 200 people.
Gabrielli also is manager of a cultural hall in the city and is called La Garita. There are continuously exposed local artists and in his opinion the market has a movement based direct contacts between artists and buyers.
Juliet Gargiulo, curator of the Museum of Salentein Killka in Valle de Uco, said that this is one of the museums of the world's foremost winery. "We have won, 'he said with the World Gold 2009 in the category art and culture of the Great Wine Capitals".
Killka The museum has a collection of Argentine art contemporary Dutch art, also has temporary exhibitions galleries where the works are sold. Not only exposed his own collection but also the local authors.
For Gargiulo "wine is not just an industrial product but also has a great cultural burden. There is a world tangible and intangible accompanying and contains ".
The newly opened The Modern Hotel, now has a space dedicated to the exhibition and sale of works. Your responsible, Rebeca Sarelli, said the aim of the Art Gallery is "to promote and market artists with plastic qualities."
This signature sanjuanina has vast experience in the art associated with its business, and that years ago began as a patron of various young artists.
"Today the art of betting through the wine region to create market and we have already begun. Actually, it seeks not to depend on Buenos Aires, "said Sarelli.